Hello 2022


I’ve been getting a bunch of emails and Dm’s asking about where Hey Friends and I are headed for the next year. This is the official blog post where I am breaking it all down. 

The most frequent question I’ve been getting is about when my next launch is. This may come as a shock but there will be no new collections for the rest of the year. When I first made this decision I was a little stressed because I have been on a tight deadline and launch schedule for the past 5 months. I am officially taking the last 4 weeks of the year to put all of my energy into designing and planning the next year for Hey Friends. 

I am very happy to announce my fashion blog will be making much more of an appearance in the new year! I have had my fashion blog since I was a freshman in high school and while I have neglected it for a few years, I am so excited to get back at it! As well as posting consistently on my YouTube channel and digging into more lifestyle content! I want to commit more time to sharing this journey, so that is exactly what I plan to do! 

My last collection of the year, the happy holiday’s collection, was one of my largest and most successful launches of the year. I thought it would be great to end the year on a high note and continue those good vibes and juju into the new year!

If you have made it this far, I quickly wanted to say thank you!! This past year has been a WILD one to say the least. From Hey Friends and I making our national TV debut on The Drew Barrymore Show, launching over 10 collections, having two of those collections sell out in hours, I cannot express my thanks and gratitude enough. Making the decision to ditch college and pursue my dream full time is working out and I could not be more thankful. 

I have some big moves planned for 2022 and I am SO excited to share them…..eventually. You have a few more weeks until you can see this new era of Hey Friends :)

It is a beautiful day to chase your dreams.

Xo 

Shaef 


p.s. the jacket that I am wearing in the cover picture is a little sneak peek ;) 






2 comments


  • unknown

    i always wanted to start a business, but i never really had the proper motivation. Until I stumbled upon your business. Your website is so cute and aesthetic i love it. thank u.


  • Katherine Lisitsyn

    i always wanted to start a business, but i never really had the proper motivation. Until I stumbled upon your business. Your website is so cute and aesthetic i love it. thank u.


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