When I started Hey Friends at 16 years old, I dreamed of creating thoughtful, beautiful clothing from scratch. After years of learning, sketching, and small-batch printing, I took a leap and brought my vision to life. Today, Hey Friends is ethically made in India by skilled artisans who pour care and craftsmanship into every piece. I’ve partnered with a small, responsible production team that shares my values of sustainability, quality, and intention.

My mission has always been to create timeless pieces that feel special — clothing you’ll keep for years and pass down to the next generation. We use organic fabrics and hand-finished details to ensure each piece feels as meaningful as it looks. I like to joke that your granddaughters will be fighting over your Hey Friends The Label pieces one day — because they’re that well made and forever in style.

Here’s to the next era of Hey Friends — and to building a wardrobe that tells a story.

xoxo,
Shaef